Education Solutions

Harness the Power of “EdYouCation” on the Web

The power of the Internet has transformed the educational industry across the board, from distance learning to online enrollment to ordering textbooks from an e-tailer. Educational websites are now first-stops for prospects and mainstays for students and faculty. Institutions need to customize their web content to each of their unique visitors in order to stay at the top of their class.

Digital Element’s IP Intelligence and geolocation technology give educators, institutions and service companies the tools to bring offline marketing tactics to the online world. Whether your institution or organization’s goal is recruitment for higher education, driving enrollment for continuing education or highlighting locations that provide educational services, your website is a vital tool for marketing to each prospective customer segment. By identifying information about online visitors such as their geographic location, you can significantly simplify and enhance their online experience by presenting relevant content and communications - in real time.

No matter the learning environment, IP Intelligence can help to ensure prospective students connect to content that highlights your value in the education chain. For example, a university looking to attract more international students can ensure that foreign visitors are automatically directed to a country- and language-specific website so that messaging is consistent regardless of nationality. Or, a community college looking to retain in-state students can show special messages to visitors from within that state that encourage enrollment at home. And, for national education service providers with a local presence such as those that supply tutoring, IP Intelligence can automatically show learning centers closest to the visitor’s location.

Benefits of Using IP Intelligence for the Education Industry:

• Decrease site abandonment and increase visitor “clicks” by automatically showing tailored information on schools, programs, or campuses
• Promote programs, satellite campuses or events that need uplifting in weaker market areas
• Automatically present country-specific websites to foreign visitors
• Show alumni stories from former students that hail from the site visitor’s location
• Increase completed online applications by proactively guiding visitors to relevant information based on their geographic location
• Impact student yield by presenting information they need to easily complete the enrollment process online
• Increase enrollment conversions and offer incentives to your potential students

The IP Intelligence applications highlighted above are just some of the ways this technology can improve the online experience. To learn more about applying Digital Element’s solutions to your specific business needs, simply click here.