You still don’t have IP Intelligence?

Well, IP Intelligence is a must-have element for online advertising success. Just knowing something as simple as a website visitor's location is crucial for success, and customers are increasingly demanding enhanced targeting of their campaigns in order to reduce wasted impressions and deliver measurable results. That’s why top players including renowned websites, online advertising networks and savvy digital marketers use Digital Element's industry-leading IP Intelligence to geotarget their ads to the city-level (IP city) worldwide and serve ads to visitors based on more than a dozen other parameters such as visitor's connection type, ISP, domain name, company name, home or business and more. So follow the leaders and get the de facto IP Intelligence data necessary to target campaigns in new ways, such as serving rich streaming video ads only to those users with a high-speed connection or offering a competitive ad to a user, based on their domain or company name.

You Need Numbers?

According to the Interactive Advertising Bureau online ad spending hit a record high in 2006 of $16.8 billion, a 34% increase from 2005. Not providing tools that allow your clients to reach the right audience with the right customized message is just plain mean—especially with the number
of advertisements that online users are bombarded with these days.
Digital Element’s IP Intelligence will give you the ability to analyze and evaluate data in real-time, and the information you need to make efficient and effective ad-serving decisions. With country-level (IP country) targeting that's over 99.9% accurate and city-level (IP city) targeting that's over 94% accurate, you will be able to increase the effectiveness of online advertisements. Don't they deserve at least that?

You still need more convincing? Let’s take Sam.

Sam, the cool guy that he is, loves his job and is a hard worker, lives in New York City and is dying to take a much needed vacation to Miami next month. Now, one of your major clients—an airline—is running a sale on flights to the southeastern US. Armed with IP Intelligence, your company can serve your client’s customized, targeted ad in English showing Sam the sale price in US dollars from NYC to FL as he sits fashionably in his swanky loft in Soho. With a non-fat skinny mocha in his left hand and mouse in his right, he clicks your client’s ad and begins planning his vacation. Of course, this makes you look like a rock star.

At the same time, Lisa, a homesick, Spanish speaking Ivy League student studying abroad in Spain, wants a break from homework to visit her folks in Atlanta. Because you’re utilizing IP Intelligence—Voila!—an ad featured in Spanish displaying the flight prices in euros gets her attention as she decides to click through and book her flight to Georgia. She calls her parents and says “Mama I’m coming home!” It’s all good. And simple.

With the added capabilities of IP Intelligence, your clients’ customers are happy, your clients are happy and your company can celebrate another successful performance. (Do I hear champagne corks popping?)


We’ll leave you with a few tidbits that are sure to wow the powers-that-be and make you look good at the office for suggesting to add IP Intelligence to your ad arsenal:

• Geotargeted ads have been shown to upsell for as much as 30-40
  percent over non-targeted ads
• Delivering relevant ads to specific audiences reduces wasted impressions and increases click-through rates and message reach
• Upsell the ability to deliver advanced ad targeting such as rich streaming video ads based on a users connection speed
• Increase ROI for geographic advertising by selling targeted local ads
• The leaders in the online advertising space use Digital Element’s IP Intelligence because of its accuracy and the richness of its data

Click here to download the Targeted Online Advertising application sheet.